Saturday, January 7, 2012

Urgent Market News

Asparagus- Market continues to reach new highs: For those keeping up with the market outlook this should not come as a surprise but the asparagus market is out of sight and should continue throughout the month. Supplies out of Mexico are extremely tight due to cold temperatures and delayed harvests rendering the West Coast virtually out of supplies. Peru although a better situation than Mexico is also extremely short on product with demand exceeding supplies as they face similar issues with transition, cooler weather and poor yields. Markets are being quoted day to day.

Cantaloupe- Heavy rains in Central America back in October can be attributed to the shortage of cantaloupe and honeydew as well as the transition from Northern to Southern growing regions. We will see Honduran fruit arrive this coming week but the volume will be minimal. We have seen the market increase within the last few days and could have some increases for the next few weeks until volumes increase. It is still early to see if this will be just a knee jerk reaction or if it will continue to strengthen. We are projecting 2-3 weeks of questionable supply before things begin to stabilize again.

Strawberries- It does not appear that the wintery cold Temperatures pierced as deeply into the growing areas as first feared and long term damage should be minimal. Markets reacted to the cold weather with an increase and should maintain until the fields are assessed. There could be some questionable quality due to the freeze until the affected fruit is through the system.

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